RJ Usha in action while recording a programme for Radio Madhuban’s FOD campaign.

 

Radio Madhuban joined the Festival of Democracy (FoD) project with its election series titled, “Loktantra Ka Mahaparv.” Radio Madhuban 90.4 FM is a Community Radio Station licensed under the Ministry of Information and Broadcasting, Government of India operational in Abu Road, Rajasthan, India since 2011. Radio Madhuban works for the development and upliftment of the local community by informing, educating, enlightening and awakening the masses. Radio Madhuban is India’s first value-based Community Radio Station run by the Brahma Kumaris, an 81 years old organisation. The station promotes living values and moral development in all spheres of life. With a particular focus on areas like education, sustainable development, women and youth empowerment, health & hygiene and organic farming, Radio Madhuban provides value-based education and infotainment 24×7. Radio Madhuban has a listenership of over 1 Lakh people.

Before launching the new election series, team Radio Madhuban gained insights from a three-day capacity building workshop organised by the UNESCO Chair on Community Media, University of Hyderabad in association with Systematic Voters’ Education and Electoral Participation (SVEEP) of Election Commission of India (ECI). Around 25 community radio stations across India participated in the workshop, and these community radio stations were urged to do mass campaigning on voter education through radio programmes. Each community radio station was given the task of producing 12 episodes along with a few outreach activities.

Radio Madhuban’s FoD programme poster.

While Radio Madhuban focused on various election issues through its voter awareness campaign, the primary focus was on inspiring first-time voters and women to vote.

As part of its voter awareness campaign, Radio Madhuban produced 12 episodes, eight songs (five in Marwari), and conducted 15 narrowcast sessions with different communities. The station also steered an awareness camp for the local youth in and around the Aamthala region. The awareness camp was focused on the theme, “Why should I Vote?” Team Radio Madhuban also organised a puppet show with a Marwari song in Mount Abu Road, Rajasthan and the show motivated the voters to cast their votes in large numbers in the Lok Sabha elections. In Radio Madhuban’s live phone-in program, Anoop Singh, Tehsildar of Abu Road also participated live from a bike rally awareness program organised for women voters in Taleti, Abu Road by SVEEP and ECI. On the Election Day, team Radio Madhuban went live on air and broadcasted voting stories from different booths in and around Mount Abu Road.

Although Radio Madhuban promotes voter education every election year, this year its activities stood out as it tried to engage the listeners more with programmes ranging from songs, dramas to narrowcast sessions dedicated to the different aspects of voting and election in India.

 

RJ Subhashree and team, Radio Madhuban 90.4 FM