Connecting the dots between CR and health

Connecting the dots between CR and health

The Department of Health and Family Welfare, Government of Uttar Pradesh, in partnership with UNICEF and the Community Radio Association (CRA) organised a two-day capacity building workshop on Routine Immunization for representatives of operating community radio stations in Lucknow on February 23-24, 2015 in Lucknow.  Twenty operating stations from the districts of Agra, Azamgarh, Allahabad, Aligarh, Basti, Kanpur, Ghaziabad, Noida, Lucknow, Saharanpur, Lalitpur, and Ghazipur participated in the workshop.

Inaugurated by Principal Secretary, Medicine, Health and Family Welfare, Mr. Arvind Kumar, the workshop aimed at creating awareness about routine immunization, and also at changing attitudes of the communities with whom the Department of Health and Family Welfare works. Mr. Kumar assured participating stations that the department was keen to have a long-term relationship with the community radio (CR) stations. He committed to issuing instructions to all CMOs of the districts and the other health officials to work with the CR stations.

IMG_2017While he felt that CR stations could serve as a single window for access and information on all government schemes, Mr. Kumar reiterated that community radio stations had an important role in promoting sustained engagement and assuring delivery of health services in the respective districts.

Discussing the UP Government’s ‘Indradhanush’ scheme, the Principal Secretary reiterated his support to NGOs interested in setting up CR stations. He reassured the participants of a range of support that included the areas of content, expertise and finance.  Mr. Kumar said that this was just the beginning, and the partnership would only grow in the coming days.

As part of the capacity building workshop, the community radio stations were asked to make programmes on related themes. The stations produced 13 programmes, of which five won the jury award. This also provided an opportunity to sensitize the development partners working in the health sector about the potential of community radio.

Archana Kapoor
SMART NGO & Radio Mewat