Dodoma FM 98.4 is a private radio broadcasting station and its mission is to enrich people’s lives with programmes that inform, educate and entertain. Its vision is to promote economic stability, good governance, resilience and a sense of community beyond the walls of the radio station.
Dodoma FM advocates for peace, social and environmental justice through independent media and programming which is neglected by the mainstream. Our station embraces diversity, tolerance of others’ opinions and freedom of expression.
An interesting fact about our radio station is that, the station is almost 80% managed by women. This is to make sure we adhere to the United Nations agenda of women empowerment and gender equity.
Dodoma FM Radio broadcasts different types of radio programmes which include announcements, live talk shows, interviews, discussions, magazines, and news.
We also have two weekly documentary programmes, which are running in partnership with BBC Media Action. They have increased our listenership to over 70,000 per programme. Our goal is to increase the number to 100,000 by June 2016.
Dodoma FM covers all the seven districts of Dodoma region: Dodoma Mjini, Chemba, Bahi, Kondoa, Mpwapwa, Chamwino and Kongwa.
Other regions that are also covered include: Kilindi-Tanga, Gairo- Morogoro Manyoni-Singida, Kiteto-Manyara, Mtera-Iringa and Tabora- Tabora Vijijini.
During the past five years of our programmes, we have contributed towards educating and helping people, as well as providing entertainment through different initiatives like ‘ONESHA UPENDO’ which is our annual charity event. We have also been a home of employment opportunities to youth.
The station has also been increasingly acknowledged as a leading broadcasting station in central Tanzania not just by its clients but also several social media campaigners
Another achievement which deserves mention is the ‘Dodoma FM Media Tour’ which is an annual event. Through this major event, we visit all potential areas that the station covers. Interestingly, we reach our listeners live in their localities. By doing this we manage to introduce our clients’ (advertisers) products to their end users. This has played a vital role in terms of marketing Dodoma differently and distinctively to our clients.
Finally, after the tour, we end the year with a large concert. The ‘Dodoma Festival’ takes place on the last Saturday before Christmas in December bringing together all staff, clients as well as some listeners.
Baptist John Mutesasira